Packard’s 15th Series was introduced on September 3, 1936, with an incredible 50 models available for 1937. With the success of its 120 Model, Packard decided to go even further into the mid-price territory with the introduction of the Six, priced just $100 more than the top models of Chevrolet, Ford, and Plymouth. Now Packard dealers could offer new vehicles in nearly every price class, and the market responded accordingly. Packard produced a record 109,518 cars, a number the company had never attained before nor would ever again achieve in its history. Ninety percent of its sales were concentrated within the new Six and 120 model lines. Appropriately, Packard’s advertising pitch was “finer cars at lower prices.”
This was Packard’s first six-cylinder car since 1928. Unlike the earlier Six, which was identical to larger models, this was a more scaled-down version of the larger Packards. The engine design was new, too, but essentially a miniaturized version of the 120’s eight-cylinder block without two cylinders. Producing 100 horsepower at 3,500 rpm, the new six was capable of 90–100 mph top speeds. Officially called the Series 115-C, the Six was a bona-fide Packard, with all the elite Packard amenities of superb quality, comfort, handling, quietness, and service.
Packards continued to be owned by notables like Bob Hope, Jack Benny, Jean Harlow, Al Jolson, Dick Powell, Irene Dunne, and President Franklin Roosevelt. In fact, Packard proudly noted that Hollywood dealer Earle C. Anthony reported more than 100 major movie stars owned Packards, which certainly didn’t hurt the sales of its lower-priced models.
Before the Second World War Packards imported to England were shipped partially completed, with final assembly were carried out in Brentford, West London. This was done by Leonard Williams’ Packard dealership, the UK distributor for Packard. This quite possibly unique Right Hand Drive Parkard 115C Convertible Coupe was supplied by Leonard Williams and Co. Ltd. of Berkeley Street in April of 1937. We understand it was intended as a 21st birthday present for a very lucky young client at the time.
Our vendor’s father discovered the Packard in a garage in 1979, where the previous owner had started on restoration of the car but had unfortunately not completed. The new owner embarked on a thorough restoration over the next seven years, after which the Packard was seen regularly at events such as the Biggin Hill International Air Fair and the Bromley Pageant of Motoring. Used and enjoyed over many years by the whole family, the Packard as been dry stored more recently until being prepared for sale. All in all a lovely motor car with a fascinating history, which we are will provide huge amounts of enjoyment for the lucky next owner.