With the introduction of the 1300cc Giulietta in 1954, Alfa Romeo established the ‘small car, big performance’ formula that would characterize its finest offerings from that point on. The Giulietta’s arrival caused a sensation; demand quickly outstripped supply, causing Alfa Romeo to rethink its production strategy and become, for the first time, a high volume manufacturer. The original Giulietta Sprint Coupe of 1954 was soon joined by a more practical Berlina and a charming Spider, the latter sporting elegant coachwork designed and built by Pinin Farina.
The original 750 series Giulietta later evolved to the 101 series, lengthening the wheelbase by two inches, providing better driver comfort. Giuliettas soon became known for their intelligent engineering, brisk performance, great handling and good looks. The dual overhead camshaft alloy engine, fully synchronized manual transmission and large, finned drum brakes made them a favorite among sports car enthusiasts.
This example of the ever pretty and sporting Giulietta has been in the present ownership since 2000, when the car was purchased from our Monaco sale that year. Since arrival in the current owner’s hands it has been meticulously cared for. Finished in the archetypal livery for these cars of Rosso, and with a complementary black interior this is an example that must been seen to be truly appreciated. This wonderful example offers an unparalleled opportunity to enjoy one of the most famous classic sports cars of all time.