Lot 102 - 1973 Berger Paints Viton

4000 London Motorshow Promotional Car - Offered with No Reserve

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Auction Coys Fontwell June 2017
Auction Date
Day of Auction

Lot Details

Lot Number 102
Reg. Number TBA
Chassis Number TBA
Year 197
Make Berger Paints
Model Viton 4000

+44 208 614 7888

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The name Berger or Lewis Berger is today synonymous with colour worldwide. But actually the origin of the name dates back to over two and a half centuries in England in 1760, when a young colour chemist named Lewis Berger started manufacturing in Europe. ‘Prussian blue’ used a secret process that every designer and householder coveted. Mr. Berger perfected this process and art of the blue colour, which was the colour of most military uniforms of that time. From 1973 the company entered into one of its dynamic phases of business with introduction of new generation products in the industrial, marine and decorative segments.

One of these products was the brand new Viton 4000 range of paints, and as was tradition in the early 1970s how better to promote this new paint than to produce a wacky custom car! The job was entrusted to a specialist called PCF, who had experience in producing similar promotional vehicles. PCF used as a basis the highly adaptable Triumph Herald, fitting a custom body onto the standard steel chassis, with the highlight being a cylindrical central section which was broadly the same shape as a tin of paint. The car was liveried with Berger Viton logos, and starred at the London Motor Show in 1973.

After its promotional career was finished the car was largely forgotten about until being purchased by the current vendor some years ago in a poor but complete state, and stored in his collection. Offered at no reserve, and in need of full restoration, this would make a very interesting talking point when completed.


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