As redolent of La Dolce Vita Italy as the immortal Vespa scooter, the ‘beach car’ is most famously embodied by Ghia’s ‘Jolly’, unquestionably the best known of the many alternatives to the standard Fiat 600 offered by some of Italy’s finest carrozzeria. Designed by Dante Giacosa, introduced in 1955 and produced for 15 years, Fiat’s 600 and 600D proved to be an outstanding success for the company, with some 2.5 million built. The compact, rear-engined saloon spawned numerous variants, from sporting and competition versions by Abarth to the ahead-of-its-time Multipla people carrier and, of course, the Jolly. A novel and quintessentially Italian concept that transformed these humble saloons from basic transport into conspicuous indicators of wealth, the Jolly was a ‘beach buggy’ before that genre was popularized by scores of Volkswagen-based specials. The Jolly found favour as courtesy transport for patrons of luxury hotels and golf courses or for use ashore after one had docked one’s yacht on the Italian or French Riviera. Lacking doors and equipped with wickerwork seats, the Jolly was only practical as leisure transport, thus confirming its owner’s status as someone who could afford a car ‘just for fun’. Indeed, the Jolly was roughly twice the price of the 600 it was derived from.
This evocation comes courtesy of Zastava, made by the Serbian car maker Zavod Crvena Zastava in Kragujevac. Production of the Zastava 750 began on 18 October 1955 and ended on 18 November 1985. The car’s popularity has started increasing in the last years, partly from the low fuel consumption and very cheap price as a second hand vehicle. Also it starting to become a symbol for nostalgia, and many youngsters that need cheap utilitarian vehicle with a bohemian status symbol are buying this car as a second hand vehicle. Because of that prices have risen in the last couple of years and many fan clubs have emerged.
Presented in white with wicker seats, this very clean car is perfect for a summer runaround and is effortlessly stylish in almost all environments. A great opportunity to get your hands on an iconic car for a very reasonable price.